User-Generated Video Growing Faster Than Expected
SCOTTSDALE, Ariz. -- With significant growth in the Chinese market, the forecasts for User-Generated Video (UGV) use and revenue have shifted upward since last year, reports In-Stat. And with expectations of higher quality content (e.g. HD video) and increasing file size maximums, the demands on bandwidth will likely continue to grow at a faster rate than the number of files/videos served, the high-tech market research firm says.
“User-generated video (UGV) and the video sharing sites that exemplify this form of content have spread across the globe,” says Michael Inouye, In-Stat analyst. “China is a prime example of UGV’s global reach and appeal, capturing a significant portion of the world market, making it second only to the US. In general, viewing of online video has increased in the US in the past year, although participation is still stratified by age.”
Recent research by In-Stat found the following:
- Total worldwide UGV revenue is expected to eclipse US$1.19 billion by 2012.
- 160 billion UGV served videos are forecasted for 2012.
- Individuals who use mobile phones to participate in online video sites are most likely to contribute to the market (both financially and in terms of content).
